0
K
Reel Views
0
K
Accounts Reached
0
S
Likes + Reactions
0
Social Post Shares
About this partner: Ruby's Southern ComfortKitchen
Ruby’s Southern Kitchen brings people together through authentic Southern comfort food, warm hospitality, and community-centered dining experiences that celebrate family, culture, and tradition. ENGYN provided content strategy, content production, brand photography, video production, and social media content for this campaign.
The Challenge
Ruby’s was heading into one of its busiest spring season, with Easter catering, Mother’s Day, brunch, graduation celebrations, and cookout catering all landing in the same stretch.
Past content had carried individual holidays well, but this quarter called for something bigger: visuals that captured seasonal moments and family gatherings while positioning Ruby’s as the go-to destination for celebrations across the community, not just for one promotion at a time.
Our Approach
We built the materials that carried B-Lab from concept to stakeholder pitch. Deliverables included:
- One-pager PDF — a concise, shareable breakdown of the app’s core features and value.
- App mockups — clean, modern screens used as the blueprint for the development team.
- Pitch presentation deck — a persuasive deck built to win stakeholder buy-in.
